Smiths Sports Shoes

Smith's Sports Shoes now has 14 stores servicing the country from Whangarei to Dunedin. Smith's is one of the largest sports shoe specialists operating within the New Zealand market.

Today Smiths Sports Shoes remain one of New Zealand's most successful sport shoe retailers, the management and staff at Smith's Sports Shoes invite you to come and share the experience of your next sports shoe purchase.  Because of the Smith's Sports Shoes extensive range of shoes and categories, the whole family can be fitted with shoes for most sports and casual wear at affordable prices

Steadily over the last 30 years the Smith’s group has grown and developed into what you see today. The recipe has had some adjustments over time but the philosophy of service, selection and competitive pricing has remained the same.

The team at the Smith’s Sports Shoes stores offer exceptional technical support and service. This includes video gait analysis, which is analyzing the running or walking gait through video allowing our technically trained team members to find the most suitable shoe for each individual customer. This type of specialist support is extremely important today, due mainly to the huge technical advancements made within the athletic footwear industry and the importance of fitting the right shoe for the customer's unique requirements.

The team at Smiths Sports Shoes stores are highly trained and will give expert advice specific to the customer's sporting and leisure requirements.

For over 70 years Smith's has been listening and catering seriously to our customers needs, if its one thing that Smith's knows its that the level of customer care and satisfaction is of the utmost importance hence Smith's commitment to the very highest standards of staff training.

Smiths Sports Shoes is a privately owned New Zealand company established initially as a family shoe store but for the last 35 years selling primarily technical sports footwear.

Since 1949 the retail environment has changed dramatically along Dominion Road. The introduction of shopping malls put pressure on conventional strip shopping. The Smiths brand mix of destination backed with extensive marketing however flourished.

During the late eighties and early nineties branded sports shoes were considered to be relatively expensive in New Zealand and Smith's realised that to grow their business they needed to be able to provide their customers with competitively priced sports footwear

Smiths were however confident that with their strong branding and reputation for offering specialty services a centrally located superstore concept would definitely work well within the Auckland landscape.

Smith's entry into large format retailing did not compromise their principals of providing quality service, selection and competitive prices. Today the Dominion Road store remains a key icon within the expanding group with one of the largest and latest ranges of sporting footwear covering most key sports categories.